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6 tips for recruiting volunteers for your sports association

Volunteering Written by: Karl Demers March 2023
Bénévolat d’association sportive: Une partie indéniable de votre succès

Recruiting volunteers for a sports association is essential to ensure smooth operations, as volunteers can help in various areas such as coaching, event organization, fundraising, administration, etc. Having a diverse pool of volunteers with different skills and perspectives can bring fresh ideas and foster a sense of community among your association’s members. What’s more, volunteers can act as ambassadors for your sports association, helping to promote its activities to a wider audience. So it’s essential to create a welcoming and positive environment for them. In fact, there are many ways to retain your volunteers, not least by recognizing their work.

Identify your volunteer needs

The first step in recruiting volunteers is to identify the positions for which you need volunteers. Make a list of all the tasks you need to accomplish, such as coaching, event planning, social media management and fundraising. This will help you determine the type of volunteers you need, as well as the number of people required to keep your operations running smoothly.

Discover the benefits

When recruiting volunteers for your sports association, be sure to emphasize the benefits of participation. These can include opportunities to develop new skills, build relationships with like-minded people and have a positive impact on the community. You can detail how volunteering with your organization can help volunteers achieve their personal and professional goals. In particular, you can share success stories of existing volunteers to illustrate the impact of their work. This can help attract people who are passionate about your cause and are looking for meaningful ways to get involved.

Call on your community

Appeal to your community by advertising on social media, creating posts that highlight the benefits of volunteering and the impact it can have on the community. You can also post ads in local businesses such as sports equipment stores, gyms and community centers. You can also contact nearby schools and CEGEPs. Many students are looking for ways to gain experience and get involved in extracurricular activities, and volunteering with a sports association can be an excellent opportunity to do so.

You can also contact existing members of your association and ask them to help you spread the word. In this way, you may be able to find people who are passionate about sport and likely to be looking for opportunities to get involved and make a difference.

Offer flexible working hours

Offering flexible scheduling options is an effective way of attracting volunteers who may have other commitments such as work, school or family responsibilities. By offering a range of scheduling options, you can make it easier for people to find time to volunteer with your sports association. For example, instead of asking volunteers to commit to a fixed schedule each week, allow them to choose the hours that suit them best. It may also be a good idea to specify approximately how many hours per week volunteering will take. The person will then know what to expect, and can assess whether this is realistic for their schedule.

Also consider offering short-term volunteer opportunities that allow volunteers to contribute to your association without committing to a long-term program. This is a great option for people who are interested in volunteering, but can’t commit to a regular program. By offering flexible scheduling options, you can attract more volunteers and make it easier for people to get involved in your association.

Participate in community events

Participating in community events is a great way to promote your sports association and recruit new volunteers. When you participate in events such as local fairs, festivals and other community gatherings, you have the opportunity to make contact with people who may be interested in your association.

Setting up a booth with information about your association can help you attract people to your organization. You can also take the opportunity to answer questions and provide information on the different ways people can get involved. Don’t forget to bring flyers, brochures and other promotional materials to hand out at the event.

Offer training and development opportunities

Providing training and development opportunities for your volunteers can be a great way to attract new volunteers who are looking for opportunities to learn and grow. By offering training on various aspects of your association, you can help volunteers become more competent and confident in their role, which can lead to a more positive volunteer experience. Examples of training and development opportunities you could offer include coach training or referee training. Offering these opportunities can help you attract people who are keen to develop their skills and knowledge in the field of sport.

Of course, recruiting volunteers for your sports association can be a daunting task, but it’s essential to its success. Remember to be clear about your organization’s needs, values and mission, and to communicate these effectively to potential volunteers. With these strategies in place, you can build a strong team of dedicated volunteers who will help your sports association thrive.

Don't miss our new guide to organizing sports tournaments!

Karl Demers

Karl Demers is the founder of MonClubSportif. From an early age, Karl has been passionate about sports, whether it's soccer, baseball, field hockey, volleyball... and the list goes on. To combine business with pleasure, Karl has been passing on his passion for 8 years now through the blogs he writes and the information he shares to simplify the lives of sports enthusiasts like himself.
Karl Demers

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